Greenville New Bern Washington, NC, September 23, 2026 —

WITN, serving the Greenville-New Bern-Washington market, has announced a new broadcast partnership that will bring Charlotte Hornets games to local viewers. The agreement, established between Gray Media and the Hornets organization, is set to commence with the 2026-27 NBA season.

Under the terms of the partnership, WITN’s primary channel, WITN 7.1, is expected to air approximately eight Charlotte Hornets games during the 2026-27 season. Additionally, the station’s secondary channel, WITN 7.2, will broadcast a significantly larger number of games, with an estimated 75 matchups scheduled to air.

This collaboration signifies an expansion of broadcast accessibility for Hornets’ fans in the eastern North Carolina region. The specifics of game selection for WITN 7.1 and WITN 7.2 were not detailed, nor were any particular matchups or broadcast schedules beyond the season commencement. The duration of the partnership beyond the initial 2026-27 season was also not provided.

Gray Media, the parent company of WITN, has secured rights to distribute a substantial portion of the Hornets’ game schedule. This move is anticipated to increase viewership for the team in markets outside of Charlotte, leveraging local television station reach. Further details regarding specific programming, broadcast times, and any potential pre-game or post-game analysis will likely be released closer to the start of the 2026-27 NBA season.


Story summarized from the original created by WITN Web Team on www.witn.com, see more information here.

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