Former L’Oréal and Google Executive, Current e.l.f. Beauty Board Director Joins COCOLAB® Following Nearly 200% Three-Year Growth Amid Major Retail Expansion

SAN FRANCISCO, Sept. 25, 2026 /PRNewswire/ — COCOLAB®, the dentist-designed oral wellness brand behind Cocofloss®, today announced the appointment of Gayle Tait as Chief Executive Officer, effective Aug. 31, 2026. Tait joins as the brand expands across national retail, grows its product portfolio, and brings dentist-level clean to more people than ever.

Tait will work alongside COCOLAB® co-founders Catherine Cu and Dr. Chrystle Cu to lead the company’s next phase of growth, with a focus on expanding COCOLAB’s leadership in oral care, growing its retail footprint, raising brand awareness, continuing to innovate, and bringing joy to the category.

The appointment follows a period of significant momentum for COCOLAB®. The company landed on the 2026 Inc. 5000 list of America’s fastest-growing private companies — with three-year revenue growth of nearly 200% — and expanded its national retail footprint through Target and Walmart.com. Cocofloss® continues to lead the way. It’s a four-time Allure Best of Beauty Award winner, most recently for Best Floss in 2026, and what the company says is the most-awarded dental floss on the market.

“When Chrystle and I started COCOLAB®, the vision was bigger than floss. We’re here to transform people’s relationship with oral care — because great habits start with joy, not dread. Gayle shares that ambition, and together we’re building COCOLAB® into a company that improves millions of lives for decades to come,” says Catherine Cu, co-founder of COCOLAB®. Dr. Chrystle Cu adds, “Gayle has led and scaled businesses in wildly different environments — including Silicon Valley, where Cat and I grew up and where COCOLAB® was born. She understands the brand, the customer, and our reason for being. She is also the rare leader who brings her whole self to the room, and who makes everyone around her better. She gets us, and she’s going to help us scale the magic.”

Tait brings more than two decades of leadership experience spanning consumer products, technology and high-growth companies. She spent 15 years at L’Oréal, ultimately serving as Managing Director of its $400 million UK consumer products division, where she delivered market-beating growth. She later joined Google to oversee Google Play’s multi-billion-dollar branded payments business across 35 markets. During her tenure, she drove 10x growth in emerging markets and built a digital channel from the ground up.

Most recently, Tait served as CEO of circular commerce technology company Trove, where she transformed the business from a logistics player into a B2B SaaS platform. She currently serves as an independent director on the board of e.l.f. Beauty, where she has provided strategic oversight during a period of significant growth, international expansion and M&A, and on the board of Jamieson Wellness, a leader in the Canadian supplements market.

“I’m thrilled to join COCOLAB® at this moment in its journey,” said Gayle Tait, CEO of COCOLAB®. “COCOLAB® has built impressive brand love through its professional expertise, high-performing products and a sense of joy, in a way that makes people want to take better care of their mouths. The opportunity to partner with two visionary founders like Cat and Chrystle to bring COCOLAB® to millions more people and create an enduring company is enormously exciting to me.”

The appointment comes as consumers increasingly view oral care as part of their wellness routine. COCOLAB® pioneered that shift, founded on the belief that great oral care habits start with joy, not dread. COCOLAB® is a performance lab, a joy lab, and an eco lab all rolled into one — dentist-designed oral care that works better, feels better, and does better by the planet.

ABOUT COCOLAB®
Founded by sisters Dr. Chrystle Cu, a dentist, and Catherine Cu, an artist and designer, COCOLAB® is an oral wellness brand reimagining oral care as a joyful, sensory experience. With clinically backed formulas, bold flavors, and eco-conscious packaging, the brand blends professional performance with vibrant design. COCOLAB® products are available online and at select retailers nationwide.

For more, visit www.cocolab.com or follow @meetcocolab on Instagram and TikTok.

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SOURCE COCOLAB