Givebutter introduces several new features to its all-in-one fundraising and donor management platform, including a suite of AI features, a rebuilt email editor, personal video messages, and more.

NEW YORK, Oct. 7, 2026 /PRNewswire/ — At The Spread, a livestream event on Thursday, October 1, Givebutter introduced dozens of product updates. Leading the announcements was Givebutter Magic, a suite of AI features designed to make nonprofits’ work easier, both within the platform and by connecting to the AI tools nonprofits already use.

Givebutter also released advanced reporting tools, a fully redesigned email editor, video messages, and more fundraising and finance features, giving nonprofits more of what they need to run their organizations, connected in one place.

The event’s theme, Co-Create, reflected how feedback from nonprofit customers helped shape the new tools. Following the livestream, Givebutter and We Are For Good hosted a hackathon that invited changemakers to put their new tools to work for their own missions.

Givebutter Magic brings practical AI into nonprofit work

The headline announcement from The Spread was Givebutter Magic, AI made specifically for nonprofits. Givebutter Magic is woven throughout Givebutter to help nonprofits get past the blank page, make smarter fundraising decisions, and find the answers hidden in their own data.

“Fundraising runs on relationships, and AI should give nonprofits more time for them,” said Max Friedman, co-founder and CEO of Givebutter. “Givebutter Magic handles the repetitive work behind the scenes so nonprofit teams can spend more time with supporters, strengthen their communities, and focus on the work that only humans can do.”

Key Givebutter Magic highlights:

• Campaign creator, suggested amounts, and recommended goals help nonprofits build campaigns tailored to their missions, then recommend fundraising goals and donation amounts based on insights from aggregated and de-identified data across Givebutter.
• Contact summaries give teams a brief overview of each supporter’s activity and giving history and recommended next steps. 
• Smart filters surface important insights about contacts and quickly find the right supporter segments.
• AI connectors securely connect Givebutter with AI tools like ChatGPT and Claude, so teams can ask questions about donor data and campaign performance in the AI tools they already use.

Givebutter Magic is built around transparency, privacy, and user control. Organizations know when and where AI is being used and what it’s doing, so they always know what’s happening behind the scenes.

A rebuilt email editor brings fundraising into every message

Now it’s easier than ever to create beautiful, personalized emails with new nonprofit-specific templates, drag-and-drop content, and brand controls designed for Gmail, Outlook, and mobile. Because email, CRM, and fundraising all live in Givebutter, teams can do things they simply can’t with a standalone email tool: like bringing fundraising directly into their messages.

With new fundraising blocks, Givebuter Plus subscribers can add live goal bars, auction items, tickets, and peer-to-peer leaderboards into their emails. Teams choose a campaign to feature, and Givebutter pulls in its details.

Video messages make one-to-one outreach more personal

For donor thank yous, updates, milestones, and check-ins, teams can now record and send videos directly from any CRM contact profile. And because it all happens in Givebutter, every video message stays connected to that donor’s profile, right alongside the rest of the relationship.

Additional new features announced at The Spread

Givebutter also announced updates across reporting, finances, fundraising, and events:

• Pre-built reports give teams ready-made views of their fundraising, recurring giving, donor health, and marketing progress, so instead of building every report from scratch, users can start with rich reports designed around nonprofit best practices. Compare performance across any time period, filter down to a specific campaign or giving type, or see where your donors are coming from on a live map.
• Mobile check acceptance lets teams photograph a check in the Givebutter app, record the donor transaction, and settle the funds in their Givebutter Wallet—no bank trip needed.
• Expense management enables users to track their spend card purchases and store receipts in one financial home base.
• Donor portals give nonprofit supporters one place to view and manage their giving history, receipts, recurring gifts, and ticket management.
• Native Wix integration lets nonprofits create a new Wix website or connect an existing one to Givebutter, so organizations can add Givebutter donation forms, buttons, email sign-ups, and more, right in the Wix editor.
• POINT integration brings volunteer contacts and service hours into Givebutter. Organizations can now see who’s giving their time, who’s giving financially, and who’s doing both, all in Givebutter.

The Spread hackathon turned the product launch into a moment of real momentum

Following the product announcements, nonprofit professionals put Givebutter’s newest tools to work during the nonprofit hackathon, with in-person meetups in New York, Los Angeles, Seattle, Indianapolis, and Denver.

Using self-guided playbooks, participants developed practical solutions they could immediately implement in their organizations, including launching a new fundraising campaign, creating a 90-day fundraising plan, starting a recurring giving program, and preparing for Giving Tuesday.

About Givebutter

Givebutter is the easiest-to-use, all-in-one fundraising and CRM platform for nonprofits. It empowers millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to bring donation forms, fundraising campaigns, events, auctions, donor CRM, email, text, and finances together in one place. Givebutter’s core fundraising tools are free to use, and nonprofits pay zero processing or platform fees when optional donor tips are enabled. Ranked the No. 1 overall nonprofit software company on G2, Givebutter is on a mission to power the next billion changemakers. Learn more at Givebutter.com.

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SOURCE Givebutter